The key goal of proximity Marketing is to reach customers’ mobile phones directly at zero cost per customer/ consumer.
Proximity Marketing is a marketing technique for mobile content distribution to mobile phones and devices of people walking nearby a specific location, where the WIFI/Bluetooth hotspot is installed. The key goal of proximity Marketing is to reach customers’ mobile phones directly at zero cost per customer/ consumer.
According to statistics between 35% – 47% of people carry their mobile phones with Bluetooth on – this group can be communicated directly with your brand message, however real-life case studies show visible signage saying “Turn Bluetooth On” will greatly influence the results of the campaign, not only by increasing the number of Bluetooth-enabled devices, but also by making people aware of your Bluetooth campaign and encouraging them to accept the message.
