Impact of Coronavirus on Brand Activation
As the coronavirus outbreak spreads, the world’s biggest companies and brands have begun painting a bleak picture of broken supply chains, disrupted manufacturing, empty stor
Importance of Data in Product Distribution
As a market analyst and brand custodian my thoughts ran through few challenges some brands could face during this COVID-19 era in Nigeria. The Federal Government’s plan of easing
Big Data in Nigeria’s Retail Industry
In recent times, customers expect personalization. They expect seamless experiences between online channels and physical stores. If they can’t easily make a purchase, they’ll l